Client Relationship Management, or CRM, can be extremely valuable. According the Forbes, a recent study found that companies with a fully utilized CRM system increased sales by 29% and sales productivity by 34%.
“CRM is a customer focused business strategy designed to optimise revenue, profit and customer satisfaction,” explains Jason Nash, product marketing manager for Microsoft CRM UK. “The more you understand your customers, the easier it is to target new prospects and boost sales. CRM simply manages critical customer information, like history, preferences, social media presence, past interactions, past sales, etc. and stores it all in one, easy-to-use interface.
It can also provide notifications and reminders for important contacts. The system can be used every day and in real time. CRM will also monitor the steps your team is taking and keep your sales manager in the know. It can track each stage a deal is in and allows the sales manager to see the entire process.
Overall CRM enables your sales team to build stronger relationships with customers while being more efficient. More information can be found here.