The Need for Automotive Auction Modernization

The automotive auction industry has a long history with practices that have been in place with great success. However, automotive auctions that stick by the same old processes they have used in the past are missing out on a huge opportunity to grow and increase sales. Utilizing modern technology to track every step in the auto auction as well as leads can greatly improve the auction business, yet many companies are still hesitant to change. Part of the resistance to modernization is the processes in place still produce results. But, as in every business, there are frustrating aspects that cause extra work at auto auctions and also in office backend…