Spring Ahead With CRM: Why Nonprofits Need CRM

When it comes to nonprofits and CRM, one question that comes up a lot is why nonprofits even need CRM in the first place. Most nonprofits already have at least some sort of computer system or database in place used to manage or keep track of donors and volunteers. So what’s the use of even implementing a CRM system? For one, there’s a pretty big difference between a traditional donor/volunteer database and a customized CRM solution. According to npEngage, many nonprofits have a development team that keeps track of donors in a database that only people on that team can access. As for the rest of the departments? They usually…