MDL Technology Shares Tech Tips to Grow Your Ad Agency

In the age of information, virtually everyone with a computer or smartphone expects a comprehensive digital platform when dealing with your ad agency. And while only IT professionals may fully understand the inner workings of your cloud computing software or data recovery plan, it is essential that advertising experts can at least grasp the fundamentals and understand what technology can do for their business.   Here are some tech tips that will help grow your agency: Find the Right Cloud Service The cloud can sometimes seem like a very abstract concept. A common misconception is that the cloud is one place, like a country floating in the sky, and that…

Point of Sales Systems at Risk for Data Breach

Business owners using Point of Sales (POS) systems may need to add extra security. An extremely stealthy malware targeting credit card data has recently been detected which has been identified as Multigrain. This malware uses an integral and essentially unmonitored component of the internet, the Domain Naming System (DNS), to covertly steal information.     A Malware that Uses Undetectable Shortcuts The overwhelming necessity and everyday use of DNS is what makes Multigrain so threatening. FireEye, the cyber security group that discovered Multigrain, said, “Using DNS for data exfiltration provides several advantages to the attacker.” Because DNS is necessary for POS operations, it is “unlikely to be blocked.” Multigrain uses…

It’s Not Me, It’s You: Breaking Up With Your CRM

You were a new business owner, wide-eyed and eager to learn more about how to manage your growing clientele. That’s when you found your CRM, the answer to all your questions, your partner in client management. Maybe you thought you could make it together, but now it seems like it’s time to move on.   Here are some signs it might be time to dump your CRM, according to Microsoft Dynamics and Forbes.   Customers are complaining and no one is listening. If you have been noticing a significant drop in loyal customers, take the time to check your reviews. Chances are there are quite a few unresolved complaints left…

Choosing CRM For A Better Tomorrow

Earth Day is approaching, which makes all of us think about what our environmental impact is. There are dozens of questions we ask ourselves on our eco-footprint and no matter the size, there is always room to do more to help save the environment.   There is an incredibly simple solution that will not only help out Mother Nature, but will actually increase your business’ efficiency and cut down on wasted time and resources. Three letters: CRM, Customer Relations Management. IT plans such as a customized CRM solution can reduce waste in staggering amounts by streamlining productivity. Studies show that offering mobile CRM shows a 15% rise in productivity! Imagine…

Spring Ahead with CRM: Choosing CRM for Nonprofits Without Breaking Your Budget

Choosing to use CRM is arguably one of the most important decisions that nonprofits can make. CRM has such a positive impact on how nonprofits function, from affecting the day-to-day tasks of team members and volunteers to spurring growth, that deciding not to use CRM could very well leave a nonprofit in the dust. So why don’t more nonprofits use CRM and instead rely on clunky spreadsheets and email systems? The reality is that many CRM systems can be expensive despite the long-term savings they can bring. With the already tight budget nonprofits have to work within, finding the extra cash for CRM may be difficult. What’s the solution? The…