In The Crosshairs: Cyber-Attackers Target Healthcare Industry

  In recent years, healthcare has become one of the most targeted industries for cyber-attacks. That said, the risk of these attacks isn’t limited to health data and services. According to The Center for Internet Security, “For healthcare, cyber attacks can have ramifications beyond financial loss and breach of privacy.” Human lives are also threatened by these attacks. Hackers can take over any medical device that is hooked up to a network. This includes devices such as heart defibrillators and electric wheelchairs. The threat of these attacks is only increasing as network connected devices become more rooted in the healthcare system. Even with these dangers, technology is not something that…

System Harmony: The Importance of CRM and MAP Compatibility

  The ability to reach all of your business goals is a crucial part of keeping up with today’s global marketplace. The integration of your Customer Relationship Management system (CRM) and your Marketing Automation Platform (MAP) is a necessary step in achieving all of your goals. It’s possible to achieve some with just one or the other, but integrating the two is the most surefire way to achieve them all. Here’s how:   Alignment of Sales and Marketing Teams When organizations align their sales and marketing operations, they benefit from a customer retention rate that’s 36 percent higher. When the technology, sales and marketing teams are aligned, there are improvements…

When Disaster Strikes: The Importance of an Off-Site Data Backup Program

Have you ever been working on something, and all of a sudden your screen goes blank? You can’t remember the last time you hit save, and now, you’ve lost your work and have to start over. What if this were to happen on a larger scale in your office? Off-site backup options keep your data safe and secure in case something happens to your mainframe or data collection tools. Online backups can’t be ruined by floods, fires or tornados. Since the backups take place over the internet, if something happens in your office or to your data, you can easily recover files and necessary information from the off-site storage. You…

Launch Your Startup with a CRM Tool

A customer relationship management system (CRM) is a tool comprised of certain technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle. The goal of a CRM is to improve business relationships with customers, assist in customer retention and drive sales growth. Even as a small business, a CRM could make a world of difference in your bottom line. A reliable CRM for your small business could be just what you need to catch up with your competitors. Read on as we detail why your business adopt one today. A new report from Nucleus Research suggests that when you invest a dollar in CRM,…