Successful CRM Techniques for Upcoming Changes

As we head into 2019, the customer relationship management (CRM) landscape is continuing to change, as it has been for the last few years. It has come a long way from the simple days of just storing customer information and contacts to the point of comprising of fully automated marketing systems. In the next year, we will see even more change, which will aim to connect businesses with their customers on a deeper level. CRM Changes to Come CRM systems will no longer be for the sole purpose of converting leads and increasing sales through simple marketing. According to Business 2 Community, the successful CRM of the future will connect…

Cloud Accounting Software Offers Good Alternative To Traditional Software

The way of the world in all industries is now mobile. People are on their phones or laptops to complete work for their companies even if they are not in the office space. This can lead to more work being completed and faster response time to customers or clients. For those in accounting, sometimes this may not be possible, depending on the software your company has chosen to keep track of data, you may be stuck at the office. Types of Accounting Software Accounting software is a strong tool for those who are part of an accounting company. According to Finances Online, it cuts the tedious work of filing everything…

City Governments Paying Big For Cybersecurity Breaches

Cities, municipalities and government bodies alike have all been targets of cyber attacks, usually in the form of ransomware that gets in via poor employee cyber practice. According to Security Boulevard, in the past year, Ontario’s Municipal Offices and the Town of Wasaga Beach in Ontario were attacked, leaving their servers useless. A hit closer to home was the big breach in Atlanta that ended with the city opting to spend funds on incident response instead of paying the ransom. In the end, a breach in the system can end up costing the entity thousands, if not millions, of dollars, which leaves other government agencies with the question: how do…

Healthcare Cybersecurity Continues To Be Targeted

While it can be agreed upon by healthcare executives that cybersecurity is very important, new figures show that many are not taking the proper steps to ensure their data is safe. The increased use of electronic patient records leaves information vulnerable. In an industry that is holding incredibly sensitive information like names, addresses and social security numbers, protection should be a top priority. Vulnerabilities in the Healthcare Field According to Healthcare Informatics, studies that analyzed data breaches at healthcare providers, health plans and business associates over the past seven years (2010-2017) found that around 70 percent of all breaches were at healthcare providers. This comes as no surprise, as most…

How A Customer Relationship Management Tool Increases Sales

Sales managers dream of the day their company purchases a Customer Relationship Management (CRM) system, thinking it will solve all of their problems. However, while a CRM system can help improve sales, it must be utilized properly to have a positive outcome. This includes understanding the upfront dedication that a system needs to be fully integrated and how you can use it to meet sales goals. CRM Starting Point When you first get a CRM system, you either have to commit fully or have it run as a standalone, which can work in most cases. According to Chris Peterson from Security Systems News, many companies start by trying to fully…