Master CRM With These Techniques

Customer Relationship Management (CRM) systems offer a host of possibilities for sales, marketing, customer service and more, but unless you know how to use your system, you could be left with no return on investment (ROI). In order to drive results and growth from implementing a CRM system, you first have to start with a firm understanding of what you will get out of the system. Unfortunately, most companies think of CRM as an end-all, meaning they expect to put the system in place and sit back and watch the magic happen. This is not the case. A CRM system is meant to help a company make meaningful connections with…

High Expectations For Cybersecurity in Accounting Firms

Accounting firms face mounting pressures this year and next to protect their data with more vigor than before. The increased need for more protection is due to the sheer number of records that are exposed every year and a recognition that something needs to be done to stop it. This kind of problem will not go away on its own. For accounting firms, it is not only your clients that you have to answer to when it comes to a breach but the SEC, too. According to Bloomberg Tax, the Securities and Exchange Commision (SEC) will be looking for disclosure updates this year, which means that companies that experienced a…