Successful CRM Techniques for Upcoming Changes

As we head into 2019, the customer relationship management (CRM) landscape is continuing to change, as it has been for the last few years. It has come a long way from the simple days of just storing customer information and contacts to the point of comprising of fully automated marketing systems. In the next year, we will see even more change, which will aim to connect businesses with their customers on a deeper level. CRM Changes to Come CRM systems will no longer be for the sole purpose of converting leads and increasing sales through simple marketing. According to Business 2 Community, the successful CRM of the future will connect…

How A Customer Relationship Management Tool Increases Sales

Sales managers dream of the day their company purchases a Customer Relationship Management (CRM) system, thinking it will solve all of their problems. However, while a CRM system can help improve sales, it must be utilized properly to have a positive outcome. This includes understanding the upfront dedication that a system needs to be fully integrated and how you can use it to meet sales goals. CRM Starting Point When you first get a CRM system, you either have to commit fully or have it run as a standalone, which can work in most cases. According to Chris Peterson from Security Systems News, many companies start by trying to fully…

Serve Your Customers Better With Microsoft CRM

Innovative companies know the value of serving their customers well, and a CRM tool can provide more personalized customer service without the hassle of tracking conversations. If your business isn’t already using Microsoft CRM, now’s the perfect time to give it a try.   Here are some of the many benefits of CRM:   CRM can help scale your business. A CRM is a tool that will help your business grow. The task of managing customer data and communications can be challenging for one person to manage. CRM gives you the ability to manage a much larger amount of data. Ramon Ray, the founder of Smart Hustle Magazine, said, “The…

Launch Your Startup with a CRM Tool

A customer relationship management system (CRM) is a tool comprised of certain technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle. The goal of a CRM is to improve business relationships with customers, assist in customer retention and drive sales growth. Even as a small business, a CRM could make a world of difference in your bottom line. A reliable CRM for your small business could be just what you need to catch up with your competitors. Read on as we detail why your business adopt one today. A new report from Nucleus Research suggests that when you invest a dollar in CRM,…

The Five Biggest Cyber Threats to E-Commerce Websites and How to Fight Them

As technologies advance and digitize, so do threats to security. Updates to malware and other malicious programs can wreak havoc on businesses and their customers. In particular, e-commerce websites have to pay extra attention to their security programs and procedures to ensure that nobody gains access to their systems and that customer information is protected. Read on as we discuss the top cyber threats to e-commerce and how to protect your website against them.     As with any industry, the protection of classified information is of the utmost importance. For e-commerce websites and business, it’s even more imperative that information is encrypted and protected so that cyber criminals can’t…

How To Successfully Implement a Customer Relationship Management (CRM) Platform

Customer relationship management (CRM) platforms are designed to keep customers both engaged and returning to your business. Despite the success of these platforms, there is still a low adoption rate among companies in all industries. Once adopted, these programs can drive customer engagement and generate an increase in revenue. Read on as we detail the importance of customer relationship management and how to successfully implement a CRM platform.   CRM platforms allow businesses and their sales teams to efficiently manage their customers and leads throughout the buying process, allowing salespeople to collect vital customer and sales information into a single location. The platform then compiles all of the data and…

CRM Solutions

How CRM Solutions Benefit Small Businesses In 2017

The days of businesses determining when and where to engage their customers is fast coming to an end. Most attempts to tell customers what to think or how to buy are now met with a skeptical eye from today’s buying public. As the world enters an era of consumer managed relationships, the power has swung firmly back in favor of the customer. To meet this demand, brands must be able to both keep in touch and connect with the consumer. Read on as we detail how a customer relationship management (CRM) tool allows small businesses to capitalize on this evolving sales dynamic.   According to MarketingTech, today’s consumer is more…

Kansas City Managed Services Company Details Benefits of Sales CRM

As the holiday shopping season hits its stride this weekend, we decided to refocus on the one thing that nearly every retailer is obsessing over this time of year: sales. Let’s face it, customers of most businesses are connected to social media 24/7. That means that businesses must be able to reach potential customers at all times of day and be able to make sales, regardless of the time or situation. If only there was a tool that could help businesses do exactly that. Well, actually, there is. MDL sales customer relationship management (CRM) provides your team with the tools it needs to streamline your internal processes and do their…

It’s Not Me, It’s You: Breaking Up With Your CRM

You were a new business owner, wide-eyed and eager to learn more about how to manage your growing clientele. That’s when you found your CRM, the answer to all your questions, your partner in client management. Maybe you thought you could make it together, but now it seems like it’s time to move on.   Here are some signs it might be time to dump your CRM, according to Microsoft Dynamics and Forbes.   Customers are complaining and no one is listening. If you have been noticing a significant drop in loyal customers, take the time to check your reviews. Chances are there are quite a few unresolved complaints left…

Choosing CRM For A Better Tomorrow

Earth Day is approaching, which makes all of us think about what our environmental impact is. There are dozens of questions we ask ourselves on our eco-footprint and no matter the size, there is always room to do more to help save the environment.   There is an incredibly simple solution that will not only help out Mother Nature, but will actually increase your business’ efficiency and cut down on wasted time and resources. Three letters: CRM, Customer Relations Management. IT plans such as a customized CRM solution can reduce waste in staggering amounts by streamlining productivity. Studies show that offering mobile CRM shows a 15% rise in productivity! Imagine…