Managing an auto auction can be pretty tough and demanding as it involves keeping track of hundreds of different activities. MDL Technology, LLC, a Kansas City-based managed services provider, has a custom CRM software solution designed for more effective auto auction management.
Most auto auctions today are powered by antiquated technology that doesn’t drive sales. While current auto auction management software does a great job of managing the auction process itself, something more is needed to generate value from interactions of participants who didn’t buy anything.
Our custom CRM software solution powered through Microsoft Dynamics CRM can help track leads better and sales grow faster. Last year, we helped KCI Auto Auction streamline its management system to better track leads, manage projects and increase sales and profits.
Steve Goettling, assistant general manager at KCI Auto Auction, said, “With the guidance and expertise of MDL Technology, LLC, we’ve been able to successfully integrate Microsoft Dynamics CRM into our system. We use CRM to manage all of our sales initiatives for approximately 20 sales professionals, and we couldn’t be happier with how it’s improved our business. Our team loves how intuitive the software is and the fact that it makes it easier for us to track leads, sales and manage projects. Last year, thanks to the streamlining of our business, we sold more cars than ever before in the history of the company. In our opinion, all of these features make the CRM software a true ROI-driven model that increases growth, performance and profits.”
Thanks to Adam Carpentier, a videographer at Viral Bolt Media, for creating this spectacular animated explainer of our custom auto auction CRM software.
To learn more about our CRM software for auto auctions, click here.
To see our other CRM software solutions, click here.