How Artificial Intelligence Will Impact Cybersecurity

Cybersecurity is sometimes seen as a disaster recovery operation — a situation to be dealt with when it happens. Someone breaks in, and then the company reacts figure out who, what, when, where and how. However, the best way to approach this kind of situation isn’t to sit back and wait for it to happen — it’s to prevent it from occurring in the first place. What if there was a way to know that a breach was about to happen, or if constant monitoring of your system found a hole instead of a hacker finding it? In the near future, this may become a reality thanks to artificial intelligence.…

Tips for Maximizing Your CRM to Increase Sales

In an age when customers are reaching out to companies in various ways, personalized and simplified approaches using cloud-based customer relationship management is an easy way to increase sales. In fact, a study from Nucleus Research found that mobile CRM use increases sales force productivity by 14.6 percent, leading to higher revenues. To see this increase in sales, you have to get the most out of your CRM.   How CRM Connects You and Your Customers   As a company, one key goal is to maintain your customers and foster a relationship. This begins with giving them what they want — which starts with giving the customer information instantly. By…