Successful CRM Techniques for Upcoming Changes

As we head into 2019, the customer relationship management (CRM) landscape is continuing to change, as it has been for the last few years. It has come a long way from the simple days of just storing customer information and contacts to the point of comprising of fully automated marketing systems. In the next year, we will see even more change, which will aim to connect businesses with their customers on a deeper level. CRM Changes to Come CRM systems will no longer be for the sole purpose of converting leads and increasing sales through simple marketing. According to Business 2 Community, the successful CRM of the future will connect…

Launch Your Startup with a CRM Tool

A customer relationship management system (CRM) is a tool comprised of certain technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle. The goal of a CRM is to improve business relationships with customers, assist in customer retention and drive sales growth. Even as a small business, a CRM could make a world of difference in your bottom line. A reliable CRM for your small business could be just what you need to catch up with your competitors. Read on as we detail why your business adopt one today. A new report from Nucleus Research suggests that when you invest a dollar in CRM,…

Kansas City Managed Services Firm Explores The Benefits of CRM Marketing

The sales profession is going through a real transformation. The omnichannel experiences of social, mobile and digital are enabling buyers to be significantly more informed at each step of the buying journey.         The core sales process is rapidly changing due to the addition of new technology and greater contact touchpoints. Sellers are transitioning from selling individual products to a singular point-of-contact to increasingly complex solutions to buyers who are often only a small part of the stakeholders involved in the final decision. This pushes the process of building relationships with your customers to the forefront. Whether you’re just launching or in your third year of business,…