The Benefits of CRM for Records and Information Management Month

April is known as Records and Information Management Month, areas MDL Technology specializes in. An excellent way to keep track of customer or client records and information is by using a customer relationship management (CRM) system. There are many benefits to using a CRM system for your data. Photo credit: Sean MacEntee / Foter / CC BY Improve Customer Service A CRM allows you to put all of your customer information in one place that is easy to search through and access. You can also track all interactions the customer had with your brand, from purchasing products to every question they have had after calling in to customer service. When…