Why Your Nonprofit Should Consider a CRM System

Nonprofits have a unique challenge. They have all the same requirements as a for-profit business but limited resources to accomplish them. This often means a volunteer staff or a very small number of paid employees. Communication between employees, donors, events and more can often get lost in translation without a consistent staff or business process in place. This is where a CRM system comes into play. CRM stands for Customer Relationship Management. It comes in software form and essentially allows your nonprofit to track every interaction the nonprofit has with anyone outside of the organization. A CRM system for nonprofits can track: Fundraising efforts Sponsors and their demographics Member information…