Spring Ahead With CRM: Using CRM to Forge Real Customer Relationships

Now that February is melting away and spring is just around the corner, why not get a fresh start on how your business manages its customer relationships with CRM? Customers come first for most businesses and it’s no secret why. According to a Global Customer Service study, 75 percent of consumers said that they spent more money with a company because of a positive customer experience. If your company treats customers well and creates good customer relationships, they’re more likely to return. So where does CRM, or customer relationship management software, come into play? Many businesses think of CRM as simply a tool for keeping track of transactions. After all,…