Why CRM Software is Essential for Retailers

In 2018, adopting a CRM software should be a number one priority for retailers. With retail sales expected to go above $27 trillion by 2020, it’s critical for retailers to provide their clients with incredible experiences and outdo their competitors. The establishment of a positive relationship between a retailer and customer is essential to producing repeat store visits and sales. Here are a few reasons why a CRM is crucial to a retailers success:   Marketing and sales teams become more cohesive. CRM software gives a marketing team the ability to execute campaigns and manage content based on big data and predictive analytics. A CRM gives the sales team the…