Tips for Maximizing Your CRM to Increase Sales

In an age when customers are reaching out to companies in various ways, personalized and simplified approaches using cloud-based customer relationship management is an easy way to increase sales. In fact, a study from Nucleus Research found that mobile CRM use increases sales force productivity by 14.6 percent, leading to higher revenues. To see this increase in sales, you have to get the most out of your CRM.   How CRM Connects You and Your Customers   As a company, one key goal is to maintain your customers and foster a relationship. This begins with giving them what they want — which starts with giving the customer information instantly. By…