Several recent studies have concluded that small businesses are not fully embracing advanced technologies like the cloud, CRM and artificial intelligence, hindering their growth potential. Their failure to keep up with evolving technologies is causing them to miss opportunities to boost sales. These failures are largely due to a widespread belief among small businesses that utilizing these technologies will be cost prohibitive and too complex for them to master.
A Salesforce survey of small business in America with less than 100 employees showed that only 49 percent are using a type of business process automation. Additionally, only 21 percent utilize business analytics or business intelligence software. These numbers are intriguing because a separate study by GoDaddy showed that 81 percent of entrepreneurs agree that starting a business is easier with technology.
The results from these surveys make it abundantly clear that small businesses owners will need to adopt new technologies to maintain a competitive edge. That’s especially true when you consider customers today are expecting quick methods of communication.
Jamie Domenici, vice president of small business marketing at Salesforce, said this about the survey, “There is a common misconception that CRM, automation and other technologies are too complex for small businesses, but in fact, they’re easier to use than ever and can help them work smarter, save time and connect with their customers in new ways.”
Today’s small business market is more competitive than ever. Smaller organizations will have to give up the older tech and adapt to the changes in the modern business world if they truly want to their business to succeed.