The Need for Automotive Auction Modernization

The automotive auction industry has a long history with practices that have been in place with great success. However, automotive auctions that stick by the same old processes they have used in the past are missing out on a huge opportunity to grow and increase sales. Utilizing modern technology to track every step in the auto auction as well as leads can greatly improve the auction business, yet many companies are still hesitant to change. Part of the resistance to modernization is the processes in place still produce results. But, as in every business, there are frustrating aspects that cause extra work at auto auctions and also in office backend…

Why Your Nonprofit Should Consider a CRM System

Nonprofits have a unique challenge. They have all the same requirements as a for-profit business but limited resources to accomplish them. This often means a volunteer staff or a very small number of paid employees. Communication between employees, donors, events and more can often get lost in translation without a consistent staff or business process in place. This is where a CRM system comes into play. CRM stands for Customer Relationship Management. It comes in software form and essentially allows your nonprofit to track every interaction the nonprofit has with anyone outside of the organization. A CRM system for nonprofits can track: Fundraising efforts Sponsors and their demographics Member information…

National Memo Day: How CRM Helps You Organize and Provide Better Customer Service

In case you didn’t know, May 21 is National Memo Day. To celebrate, Holiday Insights says, “Have a pen and paper handy. Go grab a post-it note. Stand ready at your PC. We suggest you enjoy National Memo Day by taking memos wherever and whenever possible.” Sometimes its the details in memos that make a huge difference in your customer service, but memos and details often get misplaced. A proper CRM system can help keep track of all the memos to organize all business data and improve customer service. Here is an example of missing the importance of organizing memos. You know when you call your bank or phone provider…

The Benefits of CRM for Records and Information Management Month

April is known as Records and Information Management Month, areas MDL Technology specializes in. An excellent way to keep track of customer or client records and information is by using a customer relationship management (CRM) system. There are many benefits to using a CRM system for your data. Photo credit: Sean MacEntee / Foter / CC BY Improve Customer Service A CRM allows you to put all of your customer information in one place that is easy to search through and access. You can also track all interactions the customer had with your brand, from purchasing products to every question they have had after calling in to customer service. When…

KCI Auto Auction Experiences Best Year Of Sales Ever After Signing On MDL For CRM Implementation And Management

KCI Auto Auction Experiences Best Year Of Sales Ever After Signing On MDL For CRM Implementation And Management Summary The KCI Auto Auction is one of the most successful and well known auto auction facilities in the region, but they wanted to be even more successful. The independent wholesale auto auction needed a more streamlined management system to track their leads and manage projects to increase sales and raise profits. So they retained MDL for managed services and assistance with their Customer Relationship Management (CRM) processes. As a result of working with MDL, the KCI Auto Auction has sold more cars than ever in its history and has increased profits…

Microsoft Dynamics CRM 2015: The Upgrade Every Office Needs On Its 2015 Holiday Wish List

Microsoft Dynamics CRM 2015: The Upgrade Every Office Needs On Its 2015 Holiday Wish List The release of Microsoft Dynamics CRM 2015 is just around the corner. Its slated for a December release and is set to enhance the way you currently utilize your CRM tools. You might have also heard the new CRM release referred to as “Vega,” but it is the exact same product. We are really excited about the new Dynamics CRM release and want to share some of the incredible features with you. The new version of Dynamics CRM will update online and on-premises versions, CRM for Outlook, tablets and phones, and Microsoft Dynamics Marketing. If…

MDL Technology Social CRM Tools

MDL Technology Social CRM Tools According to blogger Michael Fauscette, Social CRM is the tools and processes that encourage better, more effective customer interaction and leverage the collective intelligence of the broader customer community with the intended result of increasing intimacy between an organization and its prospects and customers. Fauscette continues by saying the goal of Social CRM is to make the relationship with the customer more intimate and tied to the company by building a public ecosystem to better understand what they want and how they interact with the various company touchpoints like sales, customer service and more. Fauscette admits his definition of Social CRM is quite wordy, but…

MDL sales customer relationship management

MDL sales customer relationship management Customers of most businesses are connected to social media 24/7, which means you have to be able to reach out to customers at all times of day and be able to make sales, no matter what the situation. MDL sales customer relationship management (CRM) provides your team the tools they need to streamline your internal processes and makes sales. As the traditional sales cycle is a thing of the past, today’s technology demands your team to be dynamic and excel by connecting with customers and anticipating what your customers need before they actually ask for it. According to Forbes.com, very few businesses are able to…

Customer Relationship Management Marketing Tools

Customer Relationship Management Marketing Tools Without the proper Customer Relationship Management (CRM) marketing tools, your company will not be able to maintain customer loyalty. Too often, though, CRM marketing is a phrase thrown around without any knowledge behind it of what it really is. MDL can provide the tools you need for effective CRM marketing.   According to Forbes, most CRM marketing visions are far too internally focused and are not living up to their potentials because of that. Forbes lists one of the main reasons why CRM marketing fails is because companies allow CRM marketing tools to become long to-do lists without doing anything to benefit sales. In an…