Why CRM Software is Essential for Retailers

In 2018, adopting a CRM software should be a number one priority for retailers. With retail sales expected to go above $27 trillion by 2020, it’s critical for retailers to provide their clients with incredible experiences and outdo their competitors. The establishment of a positive relationship between a retailer and customer is essential to producing repeat store visits and sales. Here are a few reasons why a CRM is crucial to a retailers success:   Marketing and sales teams become more cohesive. CRM software gives a marketing team the ability to execute campaigns and manage content based on big data and predictive analytics. A CRM gives the sales team the…

Cybersecurity Protection for Law Firms

Technology is making waves across every business sector, and the legal industry is certainly no exception. While law firms exist in a variety of sizes and specialities, what they all have in common is the need to keep vital data protected. This need stems from their responsibility for maintaining the privacy of their clients’ data. To accomplish this, they must keep up with the best practices for cybersecurity. Legal professionals may not seem like an obvious target for a cyber crime, since they don’t typically store credit card information and bank accounts online. But, they do often have important clients. From large companies to affluent individuals, law firms hold sensitive…

Technological Transformations in the Accounting Industry

Technology is transforming a variety of industries, and the accounting industry is definitely in the mix. In fact, accounting firms that hesitate to update their technological resources may risk losing business or potentially closing their doors for good. There are three types of accounting firms, according to Jon Baron, a writer for Thomson Reuters, and roughly one-third of them are dooming themselves to extinction by not embracing change and technological transformation.   According to Accounting Today, in a keynote address to the 1,700 attendees of the company’s annual user conference, Synergy 2017, the managing director of the professional segment for Thomson Reuters’ Tax & Accounting business broke the profession down…

Small Businesses Hurt by Failing to Embrace New Technologies

  Several recent studies have concluded that small businesses are not fully embracing advanced technologies like the cloud, CRM and artificial intelligence, hindering their growth potential. Their failure to keep up with evolving technologies is causing them to miss opportunities to boost sales. These failures are largely due to a widespread belief among small businesses that utilizing these technologies will be cost prohibitive and too complex for them to master.   A Salesforce survey of small business in America with less than 100 employees showed that only 49 percent are using a type of business process automation. Additionally, only 21 percent utilize business analytics or business intelligence software. These numbers…

Companies Across the World are Making Irresponsible Cyber Security Investments

Nearly one-third of companies across the globe are making irresponsible cyber security investments, according to a new security measurement index benchmark survey by Thycotic. The comprehensive study also reported that over half of the 400 respondents in the survey scored an “F” or “D” grade when evaluated on their ability to measure their cyber security efforts and performance against best practices.   The chief security scientist at Thycotic noted that it was astonishing just how many organizations are failing at measuring the effectiveness of their cyber security and hoped that this survey should help show them the error of their ways. Companies and governments all over the world are spending…

The Jump: Large Companies Fear the Switch to the Cloud

For tech companies, “cool tech” is the term used to describe the technologies that really matter. The ones that can really shift the world and disrupt the global marketplace. And there is also the term “undifferentiated IT service”, which are the technologies considered to be the more trivial components. The things that are the same from one company to the next, like email and file servers.   If you are a new startup, you don’t want to spend money on things that aren’t going to gain you momentum in the tech world. Forbes tell us, “if you’re a hot startup, you’re trying to build a culture of “we’re all in…

In The Crosshairs: Cyber-Attackers Target Healthcare Industry

  In recent years, healthcare has become one of the most targeted industries for cyber-attacks. That said, the risk of these attacks isn’t limited to health data and services. According to The Center for Internet Security, “For healthcare, cyber attacks can have ramifications beyond financial loss and breach of privacy.” Human lives are also threatened by these attacks. Hackers can take over any medical device that is hooked up to a network. This includes devices such as heart defibrillators and electric wheelchairs. The threat of these attacks is only increasing as network connected devices become more rooted in the healthcare system. Even with these dangers, technology is not something that…

When Disaster Strikes: The Importance of an Off-Site Data Backup Program

Have you ever been working on something, and all of a sudden your screen goes blank? You can’t remember the last time you hit save, and now, you’ve lost your work and have to start over. What if this were to happen on a larger scale in your office? Off-site backup options keep your data safe and secure in case something happens to your mainframe or data collection tools. Online backups can’t be ruined by floods, fires or tornados. Since the backups take place over the internet, if something happens in your office or to your data, you can easily recover files and necessary information from the off-site storage. You…

Launch Your Startup with a CRM Tool

A customer relationship management system (CRM) is a tool comprised of certain technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle. The goal of a CRM is to improve business relationships with customers, assist in customer retention and drive sales growth. Even as a small business, a CRM could make a world of difference in your bottom line. A reliable CRM for your small business could be just what you need to catch up with your competitors. Read on as we detail why your business adopt one today. A new report from Nucleus Research suggests that when you invest a dollar in CRM,…