Customer relationship management (CRM) is important for any business to succeed. You want to offer your customers a positive experience to turn them into repeat buyers. With the new Microsoft Dynamics CRM release, customer engagement reaches a whole new level. Speed and accuracy of response heavily impacts the overall customer experience and customer satisfaction.
The new CRM release focuses on delivering customer service agents the ability to manage all activities in one application. By eliminating the need to switch from application to application, it reduces the time to resolve issues and allows you to focus more on the customer.
What’s new with CRM 2016?
- CRM app for Outlook: Now you can track emails or even create new records to track emails within the browser. Information from Dynamics CRM can show up right in your inbox.
- Excel integration: To increase productivity, salespeople can conduct analysis in Excel directly within Microsoft Dynamics CRM. This eliminates the time it takes to switch between applications. You can also export and analyze data in Excel from your mobile device.
- New survey designer: Now you can send out surveys or questionnaires to your customers to collect feedback right from the CRM program. Survey responses are then stored with a customer’s record in CRM so you can see the customer’s feedback history.
- Mobile offline support: Users will be able to create, change or delete records while offline with mobile apps. This provides you the ability to continue to get work done, even if connectivity becomes an issue.
2016 looks to be the year of the customer with the new CRM features. CRM 2016 aims to increase productivity by reducing time constraints, so that you can allow more time to focus on the customer.
Visit Microsoft Dynamics to see all the new features of CRM 2016.