Social CRM and How To Grow A Business

Posted by T.J. Bloom, COO of MDL Technology

The world has never been more connected than it is today. Social technology like forums, blogs, social networking and email have transformed the dynamic between businesses and partners, customers and prospects and has opened doors for discovering new business opportunities. By using a well-implemented CRM system, businesses can now connect easier and faster than ever before.

According to Microsoft Dynamics CRM, “In customer care, the impact of social media is widely felt. Customers have found their voice, and it is powerful. When a customer tweets about an issue with your product or service, your team needs the tools to listen and correctly analyze what is being said so that the team can identify opportunities and respond.”

Here are some of the business opportunities you can gain through social CRM:

• Listen, monitor and dissect social conversations to uncover trends and key influencers

• Conduct a dialog with stakeholders to inform, respond and influence.

• Utilize communities to broadcast your message and drive awareness.

• Harvest and reuse community knowledge and connect customers to solve problems.

• Identify business opportunities and ideas through crowdsourcing communities.

• Measure buzz, calculate stakeholder sentiment and determine impact.

Microsoft also advises that a business’ initial objective should be to establish sincerity and credibility, and that if you are seen engaging and listening to the community, the community will engage and listen to you.

Have a question about CRM? Visit https://www.mdltechnology.com/ or call 816-781-3006 today.