CRM is now a staple for small and large businesses, but it’s still catching on in the world of nonprofits due to perceived expense, time costs and the different needs unique to nonprofits. What many nonprofits still don’t know is that CRM can help make them more efficient than ever while still keeping costs down and even bringing in more donors.
CRM can help nonprofits manage volunteers, donors, events and more, bringing aid to those that need it more efficiently than ever.
According to the Nonprofits Benchmark Study from M+R Strategic Services & NTEN, 76 percent of mobile subscribers for nonprofits come from their CRM and donor management systems. That’s a lot of users and potential donors coming just from CRM, and it’s not the only thing CRM can do for a nonprofits either. A well-implemented CRM system can create reports, integrate with website forms and social, manage volunteers, as well as alumni and students, for nonprofit schools, venders, press contacts and any other people a nonprofit works with and much more.
IdealWare, a website that focuses on software that helps nonprofits, came up with a list of 10 Things to Consider in a CRM. Among the points mentioned are customization, integration, mobility, usability and cost.
Cost is probably the biggest issue keeping nonprofits from using CRM, or at least perceived cost. As it turns out, many CRM systems offer a large discount to nonprofits, including Microsoft Dynamics CRM. If your organization is a registered nonprofit, you’re probably qualified for the discount, but most formal educational institutions and healthcare organizations may not qualify. Check to be sure before you start planning.
Nonprofits have vastly different needs than businesses, and that’s why customized CRM is such an ideal solution. Depending on its implementation, nonprofits will be able to choose from which contacts, donors, volunteers, etc. to manage, how they’re managed, which Web features to integrate with, and how mobile and useable its functions are.
One thing that makes CRM for nonprofits different from CRM for businesses is the added ability to manage group activities like events, outings and fundraising activities. Nonprofits can also track recruitment and follow up on pledges using CRM.
If you’re considering a CRM system for your nonprofit and are looking for more information, visit our CRM for nonprofits page, call us at 816-781-3006 or email us at firstname.lastname@example.org.