The Need for Automotive Auction Modernization

CRM

The automotive auction industry has a long history with practices that have been in place with great success. However, automotive auctions that stick by the same old processes they have used in the past are missing out on a huge opportunity to grow and increase sales. Utilizing modern technology to track every step in the auto auction as well as leads can greatly improve the auction business, yet many companies are still hesitant to change. Part of the resistance to modernization is the processes in place still produce results. But, as in every business, there are frustrating aspects that cause extra work at auto auctions and also in office backend…

Improve Your Auto Auction with CRM

CRM

Running an automotive auction consists of managing multiple moving parts. It’s a lot to track and organize and, without a CRM system, you are only work at half capacity. Customer Relationship Management (CRM) software allows you to streamline the auto auction process so you can leverage all of the auction information to improve your business management. A custom auto auction CRM software can manage and track all of your business activities, including: Inventory Management Tracking Operations and Reconditioning Capturing Participant Information and Following Up on Leads Marketing for Future Auctions Managing Finances and Business Accounting Instead of trying to track all of this individually, the CRM system finds a place…