Successful CRM Techniques for Upcoming Changes

CRM

As we head into 2019, the customer relationship management (CRM) landscape is continuing to change, as it has been for the last few years. It has come a long way from the simple days of just storing customer information and contacts to the point of comprising of fully automated marketing systems. In the next year, we will see even more change, which will aim to connect businesses with their customers on a deeper level. CRM Changes to Come CRM systems will no longer be for the sole purpose of converting leads and increasing sales through simple marketing. According to Business 2 Community, the successful CRM of the future will connect…

Tips for Maximizing Your CRM to Increase Sales

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In an age when customers are reaching out to companies in various ways, personalized and simplified approaches using cloud-based customer relationship management is an easy way to increase sales. In fact, a study from Nucleus Research found that mobile CRM use increases sales force productivity by 14.6 percent, leading to higher revenues. To see this increase in sales, you have to get the most out of your CRM.   How CRM Connects You and Your Customers   As a company, one key goal is to maintain your customers and foster a relationship. This begins with giving them what they want — which starts with giving the customer information instantly. By…

Why CRM Software is Essential for Retailers

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In 2018, adopting a CRM software should be a number one priority for retailers. With retail sales expected to go above $27 trillion by 2020, it’s critical for retailers to provide their clients with incredible experiences and outdo their competitors. The establishment of a positive relationship between a retailer and customer is essential to producing repeat store visits and sales. Here are a few reasons why a CRM is crucial to a retailers success:   Marketing and sales teams become more cohesive. CRM software gives a marketing team the ability to execute campaigns and manage content based on big data and predictive analytics. A CRM gives the sales team the…

Serve Your Customers Better With Microsoft CRM

CRM

Innovative companies know the value of serving their customers well, and a CRM tool can provide more personalized customer service without the hassle of tracking conversations. If your business isn’t already using Microsoft CRM, now’s the perfect time to give it a try.   Here are some of the many benefits of CRM:   CRM can help scale your business. A CRM is a tool that will help your business grow. The task of managing customer data and communications can be challenging for one person to manage. CRM gives you the ability to manage a much larger amount of data. Ramon Ray, the founder of Smart Hustle Magazine, said, “The…

Small Businesses Hurt by Failing to Embrace New Technologies

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  Several recent studies have concluded that small businesses are not fully embracing advanced technologies like the cloud, CRM and artificial intelligence, hindering their growth potential. Their failure to keep up with evolving technologies is causing them to miss opportunities to boost sales. These failures are largely due to a widespread belief among small businesses that utilizing these technologies will be cost prohibitive and too complex for them to master.   A Salesforce survey of small business in America with less than 100 employees showed that only 49 percent are using a type of business process automation. Additionally, only 21 percent utilize business analytics or business intelligence software. These numbers…

System Harmony: The Importance of CRM and MAP Compatibility

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  The ability to reach all of your business goals is a crucial part of keeping up with today’s global marketplace. The integration of your Customer Relationship Management system (CRM) and your Marketing Automation Platform (MAP) is a necessary step in achieving all of your goals. It’s possible to achieve some with just one or the other, but integrating the two is the most surefire way to achieve them all. Here’s how:   Alignment of Sales and Marketing Teams When organizations align their sales and marketing operations, they benefit from a customer retention rate that’s 36 percent higher. When the technology, sales and marketing teams are aligned, there are improvements…

Launch Your Startup with a CRM Tool

CRM, Uncategorized

A customer relationship management system (CRM) is a tool comprised of certain technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle. The goal of a CRM is to improve business relationships with customers, assist in customer retention and drive sales growth. Even as a small business, a CRM could make a world of difference in your bottom line. A reliable CRM for your small business could be just what you need to catch up with your competitors. Read on as we detail why your business adopt one today. A new report from Nucleus Research suggests that when you invest a dollar in CRM,…

Four Key Methods to Test Your Disaster Recovery System

Disaster Recovery

Disaster recovery systems are vital to the health of a company’s IT infrastructure. These systems ensure that if some form of company software failed, there’s a way to fix the problem and not lose or compromise any valuable information. Although, if these systems aren’t consistently tested, they can develop their own faults as new technologies and software are added to a company’s digital infrastructure. Read on as we discuss the value of consistent disaster recovery testing and four different methods to ensure quality tests. Disaster recovery programs are put in place to safeguard data from being lost during a potential IT disaster. While testing these programs isn’t always the easiest…

Cloud Systems and the Impact of SaaS on Traditional Data Centers

Cloud Computing

As businesses continue to modernize and digitize their offerings, more companies are turning toward cloud systems to handle their software and data needs. By following the software-as-a-service (SaaS) model, companies are seeing faster innovations, enabled by deeper analytics, while reducing the amount of space that is required by traditional data centers. Read on as we discuss the impact of cloud systems and how SaaS offerings are changing traditional data centers. Everyone knows that digitization is the future of business. From eCommerce websites to healthcare facilities, more businesses are moving toward cloud integration and following the SaaS business model. According to cloudcomputing-news.net, the cloud computing industry is expected to grow by…

The Five Biggest Cyber Threats to E-Commerce Websites and How to Fight Them

CRM

As technologies advance and digitize, so do threats to security. Updates to malware and other malicious programs can wreak havoc on businesses and their customers. In particular, e-commerce websites have to pay extra attention to their security programs and procedures to ensure that nobody gains access to their systems and that customer information is protected. Read on as we discuss the top cyber threats to e-commerce and how to protect your website against them.     As with any industry, the protection of classified information is of the utmost importance. For e-commerce websites and business, it’s even more imperative that information is encrypted and protected so that cyber criminals can’t…