Cybersecurity Tips for Accounting Firms in 2018

  It’s hardly a revelation that accountants and accounting firms hold sensitive information about their clients. From social security numbers to addresses, hackers are constantly seeking to obtain sensitive data, a task that can be alarmingly easy if firms don’t have proper cybersecurity measures in place. That’s why accountants need to be motivated now more than ever vigilant about protecting their client data. In fact, a recent study showed that in the last year 500 million financial records have been stolen in data breaches and other hacks.   Small accounting firms may think they can be protected by the veil of obscurity, but hackers  often aim for small firms precisely…

Technological Transformations in the Accounting Industry

Technology is transforming a variety of industries, and the accounting industry is definitely in the mix. In fact, accounting firms that hesitate to update their technological resources may risk losing business or potentially closing their doors for good. There are three types of accounting firms, according to Jon Baron, a writer for Thomson Reuters, and roughly one-third of them are dooming themselves to extinction by not embracing change and technological transformation.   According to Accounting Today, in a keynote address to the 1,700 attendees of the company’s annual user conference, Synergy 2017, the managing director of the professional segment for Thomson Reuters’ Tax & Accounting business broke the profession down…

CRM Solutions

How CRM Solutions Benefit Small Businesses In 2017

The days of businesses determining when and where to engage their customers is fast coming to an end. Most attempts to tell customers what to think or how to buy are now met with a skeptical eye from today’s buying public. As the world enters an era of consumer managed relationships, the power has swung firmly back in favor of the customer. To meet this demand, brands must be able to both keep in touch and connect with the consumer. Read on as we detail how a customer relationship management (CRM) tool allows small businesses to capitalize on this evolving sales dynamic.   According to MarketingTech, today’s consumer is more…