#SpringAheadWithCRM: How CRM Can Help Nonprofits

CRM is now a staple for small and large businesses, but it’s still catching on in the world of nonprofits due to perceived expense, time costs and the different needs unique to nonprofits. What many nonprofits still don’t know is that CRM can help make them more efficient than ever while still keeping costs down and even bringing in more donors. CRM can help nonprofits manage volunteers, donors, events and more, bringing aid to those that need it more efficiently than ever. According to the Nonprofits Benchmark Study from M+R Strategic Services & NTEN, 76 percent of mobile subscribers for nonprofits come from their CRM and donor management systems. That’s…

Why Your Nonprofit Should Consider a CRM System

Nonprofits have a unique challenge. They have all the same requirements as a for-profit business but limited resources to accomplish them. This often means a volunteer staff or a very small number of paid employees. Communication between employees, donors, events and more can often get lost in translation without a consistent staff or business process in place. This is where a CRM system comes into play. CRM stands for Customer Relationship Management. It comes in software form and essentially allows your nonprofit to track every interaction the nonprofit has with anyone outside of the organization. A CRM system for nonprofits can track: Fundraising efforts Sponsors and their demographics Member information…