Why Your Nonprofit Needs a Comprehensive Technology Solution

From smartphones and tablets to laptops and PCs, in today’s digital world, people are always connected. In fact, according to a Gallup Panel survey, in the U.S. most people have their smartphone near them around the clock and over half surveyed check their device at least a few times per hour or more. With this comes a great opportunity for companies to position themselves in front of their employees and customers alike now more than ever. Although many companies have evolved with modern technology, many still do not have a comprehensive online presence. The nonprofit sector is one such industry struggling to stay up-to-date with the rapidly changing tech scene.…

Why Your Nonprofit Should Consider a CRM System

Nonprofits have a unique challenge. They have all the same requirements as a for-profit business but limited resources to accomplish them. This often means a volunteer staff or a very small number of paid employees. Communication between employees, donors, events and more can often get lost in translation without a consistent staff or business process in place. This is where a CRM system comes into play. CRM stands for Customer Relationship Management. It comes in software form and essentially allows your nonprofit to track every interaction the nonprofit has with anyone outside of the organization. A CRM system for nonprofits can track: Fundraising efforts Sponsors and their demographics Member information…