From smartphones and tablets to laptops and PCs, in today’s digital world, people are always connected. In fact, according to a Gallup Panel survey, in the U.S. most people have their smartphone near them around the clock and over half surveyed check their device at least a few times per hour or more. With this comes a great opportunity for companies to position themselves in front of their employees and customers alike now more than ever. Although many companies have evolved with modern technology, many still do not have a comprehensive online presence. The nonprofit sector is one such industry struggling to stay up-to-date with the rapidly changing tech scene.
Budgetary reasons are often cited as a top reason nonprofits are hesitant to adopt a comprehensive technology plan. Budgets are often hard-earned and the decision to spend valuable funds to develop an app or create a customer relationship management system (CRM) is often placed on the backburner as precedence goes to helping someone or something in need.
Studies show, however, that utilizing technology can bring in more fundraising dollars, allowing for more time, energy and support to go towards those in need. According to one study in Biz Tech Magazine, more than 17.8 percent of donors use mobile to give to a nonprofit and nearly 20 percent of event registrations come from mobile devices.
While there are some costs that come with enabling mobility and increasing technology at your nonprofit company, the benefits are plentiful. Not only is your nonprofit more visible to potential donors, but your information is more easily and securely shared between volunteers and staff, increasing efficiency and productivity.
Take the global nonprofit PATH, based out of Seattle, for example. PATH is dedicated to providing health solutions and initiatives to some of the world’s most at risk groups. With thousands of volunteers and employees working in remote places, there was a tremendous need for a dependable and safe tech solution. Microsoft donated their Office 365 solutions to PATH, which helped the company in nearly every aspect.
If you feel that your nonprofit is lacking in communications, mobility, software solutions and customer relations, it may be time to consider ramping up your IT software. Call today us today to find out more at 816-781-3006.