MDL Technology Grows KCI Auto Auction’s Business with CRM

The KCI Auto Auction has seen significant growth in auto sales the last year thanks to MDL Technology, LLC’s extensive CRM knowledge. The independent wholesale auto auction needed a more streamlined management system to track their leads and manage projects to increase sales and raise profits.

Steve Goettling, assistant general manager at KCIAA, loves the sales success they’ve seen from MDL Technology’s CRM services. He said,“With the guidance and expertise of MDL Technology, LLC, we’ve been able to successfully integrate Microsoft Dynamics CRM into our system. We use CRM to manage all of our sales initiatives for approximately 20 sales professionals, and we couldn’t be happier with how it’s improved our business. Our team loves how intuitive the software is and the fact that it makes it easier for us to track leads, sales and manage projects. Last year, thanks to the streamlining of our business, we sold more cars than ever before in the history of the company. In our opinion, all these features make the CRM software a true ROI-driven model that increases growth, performance and profits. MDL Technology has been invaluable in implementing the CRM system!”

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