Small Businesses Hurt by Failing to Embrace New Technologies

Several recent studies have concluded that small businesses are not fully embracing advanced technologies like the cloud, CRM and artificial intelligence, hindering their growth potential. Their failure to keep up with evolving technologies is causing them to miss opportunities to boost sales. These failures are largely due to a widespread belief among small businesses that utilizing these technologies will be cost prohibitive and too complex for them to master.   A Salesforce survey of small business in America with less than 100 employees showed that only 49 percent are using a type of business process automation. Additionally, only 21 percent utilize business analytics or business intelligence software. These numbers are…

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Companies Across the World are Making Irresponsible Cyber Security Investments

Nearly one-third of companies across the globe are making irresponsible cyber security investments, according to a new security measurement index benchmark survey by Thycotic. The comprehensive study also reported that over half of the 400 respondents in the survey scored an “F” or “D” grade when evaluated on their ability to measure their cyber security efforts and performance against best practices.   The chief security scientist at Thycotic noted that it was astonishing just how many organizations are failing at measuring the effectiveness of their cyber security and hoped that this survey should help show them the error of their ways. Companies and governments all over the world are spending…

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The Jump: Large Companies Fear the Switch to the Cloud

For tech companies, “cool tech” is the term used to describe the technologies that really matter. The ones that can really shift the world and disrupt the global marketplace. And there is also the term “undifferentiated IT service”, which are the technologies considered to be the more trivial components. The things that are the same from one company to the next, like email and file servers.   If you are a new startup, you don’t want to spend money on things that aren’t going to gain you momentum in the tech world. Forbes tell us, “if you’re a hot startup, you’re trying to build a culture of “we’re all in…

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In The Crosshairs: Cyber-Attackers Target Healthcare Industry

  In recent years, healthcare has become one of the most targeted industries for cyber-attacks. That said, the risk of these attacks isn’t limited to health data and services. According to The Center for Internet Security, “For healthcare, cyber attacks can have ramifications beyond financial loss and breach of privacy.” Human lives are also threatened by these attacks. Hackers can take over any medical device that is hooked up to a network. This includes devices such as heart defibrillators and electric wheelchairs. The threat of these attacks is only increasing as network connected devices become more rooted in the healthcare system. Even with these dangers, technology is not something that…

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System Harmony: The Importance of CRM and MAP Compatibility

  The ability to reach all of your business goals is a crucial part of keeping up with today’s global marketplace. The integration of your Customer Relationship Management system (CRM) and your Marketing Automation Platform (MAP) is a necessary step in achieving all of your goals. It’s possible to achieve some with just one or the other, but integrating the two is the most surefire way to achieve them all. Here’s how:   Alignment of Sales and Marketing Teams When organizations align their sales and marketing operations, they benefit from a customer retention rate that’s 36 percent higher. When the technology, sales and marketing teams are aligned, there are improvements…

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When Disaster Strikes: The Importance of an Off-Site Data Backup Program

Have you ever been working on something, and all of a sudden your screen goes blank? You can’t remember the last time you hit save, and now, you’ve lost your work and have to start over. What if this were to happen on a larger scale in your office? Off-site backup options keep your data safe and secure in case something happens to your mainframe or data collection tools. Online backups can’t be ruined by floods, fires or tornados. Since the backups take place over the internet, if something happens in your office or to your data, you can easily recover files and necessary information from the off-site storage. You…

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Launch Your Startup with a CRM Tool

A customer relationship management system (CRM) is a tool comprised of certain technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle. The goal of a CRM is to improve business relationships with customers, assist in customer retention and drive sales growth. Even as a small business, a CRM could make a world of difference in your bottom line. A reliable CRM for your small business could be just what you need to catch up with your competitors. Read on as we detail why your business adopt one today. A new report from Nucleus Research suggests that when you invest a dollar in CRM,…

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How to Ensure the Best Performance for Your Company’s Cloud-Based Communications

Cloud-Based Communications has become a popular choice for modern enterprise communications and collaboration. There’s no need to combine disjointed cloud tools from multiple vendors any longer. ShoreTel Connect CLOUD is an end-to-end cloud phone and unified communications solution that handles everything for you. Cloud-based communications and collaboration make everyday meetings and interactions easier than ever before. And it’s not just any cloud phone system that you need – you need a cloud system and provider that gives you the speed and agility to drive more business, gives you advanced capabilities and isn’t complicated. Now it’s time to advance your competitive position through your phone system. You’ll increase employee productivity and…

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How Inclement Weather Can Impact Disaster Recovery and Why Businesses Need a Plan

As the old saying goes, knowledge is power. And in the digital age, that power is data driven. Information about your business, customers, employees and services, are all stored digitally somewhere. This provides your business with speed and convenience, but just because your company went paperless does not mean that your data is safe. Human error, viruses and electrical storms can knock your systems offline. But with disaster recovery, you can backup your data and protect your business from potential disasters, even when inclement weather strikes. Weather & Disaster Recovery According to a report by the Ponemon Institute in 2016, “The average cost of a data center outage was $740,351.…

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Why Businesses Need to Upgrade Phone Systems

  Technology is power. ShoreTel, a leading phone system provider, utilizing cloud technology is a winning pick for companies. As the marketplace continues to be more competitive, it’s important to have a scalable solution. For businesses, keeping a modern interface in place it key as well as looking at newer, scalable phone systems. Do you know when you upgraded your phone system last? Was it so long ago you’re not quite sure? Your aging phone system may be costing more than you think. Not only do you have higher resource costs, higher maintenance costs, infrastructure costs – you also have outdated features, limited mobility capabilities and fragmented applications and tools.…

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