Small Businesses Hurt by Failing to Embrace New Technologies
Several recent studies have concluded that small businesses are not fully embracing advanced technologies like the cloud, CRM and artificial intelligence, hindering their growth potential. Their failure to keep up with evolving technologies is causing them to miss opportunities to boost sales. These failures are largely due to a widespread belief among small businesses that utilizing these technologies will be cost prohibitive and too complex for them to master. A Salesforce survey of small business in America with less than 100 employees showed that only 49 percent are using a type of business process automation. Additionally, only 21 percent utilize business analytics or business intelligence software. These numbers…
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